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On-Hand Marketing Partners
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Click on a client name to see a brief summary of the projects done for that client.

AMDAdvanced Micro Devices
Marketing plan for sound card products.

Marketing plan for networking products.

AscendAscend Communications
Launch management of router products.
Multi-brand package design project.

AdobeAdobe Systems
Marketing plan for web publishing software.

Books That WorkBooks That Work
Promotion plan.

Centura SoftwareCentura Corporation
Demand creation programs; Customer research;
Web site redesign.

Package design evaluation.

Merchandising design evaluation.

Encanto Networks
New business evaluation. Partnership presentations.

GyrationGyration, Inc.
Demand creation programs;
Merchandising and channel marketing.

hpHewlett-Packard, Printers and Supplies
Worldwide merchandising plan.

IBMIBM (Aptiva, ThinkPad, software groups)
Workshop on marketing and merchandising programs.
Packaging and merchandising evaluations.

ICGICG Communications
Strategic planning process.
Facilitation of management off-sites.
Organization development.

Inference Corporation
Merchandising techniques for the web.

Lucent TechnologiesLucent Technologies, Microelectronics Group
Integrated marketing campaign for modems; Partner programs with OEMs and channel partners.

McAfeeMcAfee Associates
New product launch.

Interim product management.

MultiGen-ParadigmMultiGen Paradigm, Inc.
Coached marketing managers on Launch Plans.

MySoftwareMySoftware Company
New brand development. Pricing analysis. SWOT analysis and off-sites for strategic planning process.

Interim VP Marketing role. New agency search for advertising, direct mail, and promotions services.

Notable Technologies
New product evaluation. Positioning workshop.

OCLIOCLI Glare/Guard
Promotions, package design and merchandising.

PrimaveraPrimavera Systems
Marketing plan for new products.

Retail entry requirements for hard disk drives.

Storm TechnologyStorm Technology
Marketing Advisor role. Facilitation of Corporate Marketing Council meetings and marketing off-sites. Product and category positioning maps.

Channel marketing campaign for new products launch.

UnifyUnify Corporation
Corporate strategy presentation. Positioning.

XeroxXerox, Personal Document Products Division
Market entry requirements for desktop printers launch.