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Advanced Micro Devices |
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Marketing plan for sound card products. |
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Artisoft |
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Marketing plan for networking products. |
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Ascend Communications |
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Launch management of router products.
Multi-brand package design project. |
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Adobe Systems |
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Marketing plan for web publishing software. |
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Books That Work |
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Promotion plan. |
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Centura Corporation |
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Demand creation programs; Customer research;
Web site redesign. |
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DocuMagix |
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Package design evaluation. |
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Duracell |
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Merchandising design evaluation. |
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Encanto Networks |
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New business evaluation. Partnership presentations. |
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Gyration, Inc. |
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Demand creation programs;
Merchandising and channel marketing. |
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Hewlett-Packard, Printers and Supplies |
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Worldwide merchandising plan. |
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IBM (Aptiva, ThinkPad, software groups) |
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Workshop on marketing and merchandising programs. Packaging and merchandising evaluations. |
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ICG Communications |
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Strategic planning process.
Facilitation of management off-sites.
Organization development. |
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Inference Corporation |
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Merchandising techniques for the web. |
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Lucent Technologies, Microelectronics Group |
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Integrated marketing campaign for modems; Partner programs with OEMs and channel partners. |
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McAfee Associates |
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New product launch. |
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MindWorks |
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Interim product management. |
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MultiGen Paradigm, Inc. |
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Coached marketing managers on Launch Plans. |
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MySoftware Company |
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New brand development. Pricing analysis. SWOT analysis and off-sites for strategic planning process. |
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NETCOM |
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Interim VP Marketing role. New agency search for advertising, direct mail, and promotions services. |
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Notable Technologies |
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New product evaluation. Positioning workshop. |
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OCLI Glare/Guard |
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Promotions, package design and merchandising. |
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Primavera Systems |
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Marketing plan for new products. |
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Quantum |
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Retail entry requirements for hard disk drives. |
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Storm Technology |
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Marketing Advisor role. Facilitation of Corporate Marketing Council meetings and marketing off-sites. Product and category positioning maps. |
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Symantec |
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Channel marketing campaign for new products launch. |
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Unify Corporation |
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Corporate strategy presentation. Positioning. |
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Xerox, Personal Document Products Division |
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Market entry requirements for desktop printers launch. |