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 Adobe Systems
 For SVP, Professional Publishing
Products Business Unit
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Developed a Marketing Plan for web publishing products.
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Ascend Communications
For VP Business Development |
Assessed market entry requirements and developed business plan for new networking router product line.
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| For Director, Corporate Marketing |
Project-managed a new product launch, leading team meetings with Product Management, Development, Manufacturing and Corporate Marketing.
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Developed company-wide package design strategy, hired ad agency, and helped manage project execution. |
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Hewlett-Packard
For WW Merchandising Manager |
Developed a worldwide merchandising strategy/plan for printers and peripherals. |
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Lucent Technologies
For Director of Marketing,
Microelectronics Group |
Developed a Marketing Plan to increase sales of modems.
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Led agency search. Helped create The Lucent Edge merchandising and partnering campaign. Advised Lucent’s OEMs on packaging and demand creation strategy and plans. Facilitated planning off-sites for Sales & Marketing. |
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My Software Company
For President and for VP Marketing |
Guided brand strategy for new product line. Facilitated strategic planning off-site for executive team. Advised on key marketing issues and programs. |
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NETCOM/ICG Communications
For SVP Products & Technology |
Interim VP Marketing during major launch period. Managed ad agencies and PR firms on corporate positioning, advertising and launch programs. Hired direct mail and promo firms.
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| For President/CEO |
Spearheaded development of company’s annual business plan. Facilitated executive off-sites on management priorities, cross-functional teamwork, etc. Advised on corporate communications and CEO communications. |
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Storm Technology
For President/CEO |
Evaluated Marketing Plans and re-directed marketing and distribution strategy. Facilitated Corporate Marketing Council meetings.
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| For VP Sales & Marketing |
Developed competitive positioning map for the company. Helped craft why-to-buy messages. Reviewed marketing and communications plans. Facilitated marketing off-sites. |
