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On-Hand Marketing Partners
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Sample Projects

Adobe Systems
For SVP, Professional Publishing
Products Business Unit

Developed a Marketing Plan for web publishing products.

Ascend Communications
For VP Business Development

Assessed market entry requirements and developed business plan for new networking router product line.
For Director, Corporate Marketing Project-managed a new product launch, leading team meetings with Product Management, Development, Manufacturing and Corporate Marketing.
Developed company-wide package design strategy, hired ad agency, and helped manage project execution.

For WW Merchandising Manager

Developed a worldwide merchandising strategy/plan for printers and peripherals.

Lucent Technologies
For Director of Marketing,
Microelectronics Group

Developed a Marketing Plan to increase sales of modems.
Led agency search. Helped create The Lucent Edge merchandising and partnering campaign. Advised Lucent’s OEMs on packaging and demand creation strategy and plans. Facilitated planning off-sites for Sales & Marketing.

My Software Company
For President and for VP Marketing

Guided brand strategy for new product line. Facilitated strategic planning off-site for executive team. Advised on key marketing issues and programs.

NETCOM/ICG Communications
For SVP Products & Technology

Interim VP Marketing during major launch period. Managed ad agencies and PR firms on corporate positioning, advertising and launch programs. Hired direct mail and promo firms.
For President/CEO Spearheaded development of company’s annual business plan. Facilitated executive off-sites on management priorities, cross-functional teamwork, etc. Advised on corporate communications and CEO communications.

Storm Technology
For President/CEO

Evaluated Marketing Plans and re-directed marketing and distribution strategy. Facilitated Corporate Marketing Council meetings.
For VP Sales & Marketing Developed competitive positioning map for the company. Helped craft why-to-buy messages. Reviewed marketing and communications plans. Facilitated marketing off-sites.

For more sample projects, return to the Clients list and click on a client name to see project description.