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On-Hand Marketing Partners
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Services


  • Strategic Planning
    • Work with executive teams to develop a one- to three-year strategic business plan
    • Facilitate strategic planning process across the company or business unit
    • Facilitate strategic planning off-sites and work sessions
    • Develop a PowerPoint presentation of the business plan, for internal and external audiences

  • Marketing Plan Development
    • Define a focused, winning plan–whether launching a new product or managing an existing business
    • Define achievable objectives—whether on a big or a small budget
    • Understand the infrastructure of the market you are entering, and what barriers and opportunities exist within that infrastructure
    • Prioritize the marketing mix for your business, according to your goals
    • Estimate launch costs based on market share objectives
    • Create compelling presentations to the press and financial community

  • Launch Management
    • Manage all aspects of implementing the Marketing Launch Plan
    • Help get the product “in the door” with the right distribution channels

  • Demand Creation
    • Create advertising, promotions and other programs that will make the target customers buy
    • Develop and project-manage joint-marketing programs with partner companies
    • Measure the effectiveness of marketing programs

  • Naming and Branding
    • Develop branding and product naming strategy
    • Recommend research to provide input or feedback for branding and naming decisions
    • Work with outside agencies or internal teams to generate brand names that meet the strategy
    • Develop an integrated brand campaign to build mindshare equity

  • Positioning and Messaging
    • Position your products, category and company – with a competitive edge
    • Create compelling marketing messages for multiple audiences and media
    • Develop a why-to-buy statement that convinces customers to buy now

  • Competitive Analysis
    • Know your competition and why they sell
    • Analyze competitors’ strengths and weaknesses in terms of technology, pricing and distribution, market perception, marketing programs, etc.
    • Create marketing “warfare” programs to gain market share versus the competition

  • SWOT Analysis
    • Help your team or company understand its product’s or business’ strengths, weaknesses, threats and opportunities
    • Perform SWOT analyses on key competitors

  • Packaging and Merchandising
    • Set design objectives to maximize sales off-the-shelf and off a web page
    • Develop a comprehensive merchandising plan that optimizes shelf location and sales
    • Work with agencies to design a creative merchandising campaign that meets plan objectives
    • Work with design firms and store chains to implement national and chain-specific merchandising programs

  • Channel Strategy and Programs
    • Set a distribution strategy and develop programs to achieve desired distribution levels
    • Develop a channel promotions plan to achieve revenue, inventory, and channel penetration objectives
    • Work with agencies to design programs and implement the plan at a global, national or chain-specific level.

  • Web Site Strategy
    • Recommend web-based programs to increase sales and improve customer retention
    • Evaluate the effectiveness of a website (or sub-site) vis-à-vis sales and marketing objectives
    • Increase sales off a web site using proven promotions and merchandising techniques

  • Research Management
    • Define research goals and objectives
    • Manage search and selection of a research firm
    • Work with researchers to develop a questionnaire, execute the research, evaluate findings, and report results

  • Marketing Project Management
    • Project-manage marketing and product management projects
    • Create project schedules, define milestones and deliverables, and manage team meetings and processes to complete the project successfully and on time

  • Marketing Training and Seminars
    • Conduct customized seminars for your marketing and sales teams. Topics include:
      • “ChannelCrafts: A Promotions and Merchandising Primer”
      • “Selling off a Web Page: Retail Merchandising Goes E-Tail”
      • “How Not to Spend Your Marketing Dollars”
        and more
    • Facilitate workshops on positioning, market analyses, promotions planning, and more

  • Marketing Organization Development
    • Define and help build the organization that will execute the marketing or business plan
    • Help define roles and responsibilities among various marketing teams
    • Facilitate marketing offsites